BÜSE Motorcycle Gear
The Story: From Germany’s Most Successful Enduro Rider to a Renowned Brand.
12 German championship titles, 2 European championship titles, 1 overall victory at the Six Days on the Isle of Man, and 12 Six Days gold medals: an impressive list of motorsport achievements, marking only the pinnacle of his long and successful career.
Heino Büse is a true motorsport icon. “I started riding motorcycles as a teenager, but from the very beginning, I preferred off-road riding over street riding – on a Kreidler with a three-speed hand shift. My friends encouraged me to pursue off-road sports. Back then, the term ‘enduro’ didn’t even exist.”
This is how young Heino Büse entered the world of off-road racing. However, there was little money to be made from it, so he needed a profession. He decided on a career as a professional soldier in the German Army, though not as a motorcycle courier, even though that might have seemed logical.
He could only pursue his passion in his free time. As a senior sergeant, he trained young officers while remaining dedicated to motorsports.
In 1982, Heino Büse ended his active racing career and, alongside his work in the army, began building his own motorcycle accessories business. This laid the foundation for Heino Büse MX Import GmbH and the BÜSE® brand.
His unwavering passion, expertise, and understanding of motorcyclists' needs quickly made his company a key player in the industry.
Today, BÜSE stands for high-quality motorcycle apparel and accessories, specially designed to meet the demands of both enduro and road riders. But this success is not just the work of Heino Büse alone. A dedicated team of experts, designers, and motorcycle enthusiasts plays a crucial role in the brand’s development and growth.
The employees share his passion for motorsport and contribute their expertise to product development. Together, they select the best materials, create innovative designs, and integrate new technologies into motorcycle clothing and accessories.
Heino Büse and his team’s innovative strength is particularly evident in the development of new motorcycle products. They rely on cutting-edge materials, ergonomic designs, and real-world testing under extreme conditions. Their years of motorsport experience and extensive network are valuable assets. Renowned riders use their products, test them in extreme conditions, and provide valuable feedback. This results in motorcycle jackets, pants, gloves, and protectors that stand out for their safety, comfort, and durability.
In the 1990s, Heino Büse MX Import GmbH continued to expand. The company extended its distribution network and gained important international partners. BÜSE products were no longer just available in Germany but throughout Europe and beyond. Through strategic partnerships with major retailers and importers, the brand established itself as one of the market leaders in the motorcycle apparel industry.
Even after officially retiring from racing, Heino Büse remained closely connected to motorsport. He is involved in supporting young talent, mentoring the next generation, and passing on his knowledge. His story is not just one of a successful enduro rider but also of a visionary entrepreneur who, together with a strong team, transformed his passion into a brand that still stands today for quality, innovation, and highly functional motorcycle gear.
Leather Jackets and Leather Pants
BÜSE’s leather apparel stands for durable protection, from classic to personalized motorcycle styles. Leather jackets like the Mille or Assen offer an appealing design and high safety, thanks especially to protectors and tough cowhide leather. The leather pants in the Mille or Assen range perfectly match the jackets, providing an ideal combination of protection and freedom of movement.
Textile Jackets and Textile Pants
BÜSE offers a range of textile clothing known for its functionality and versatility within the motorcycle community. Textile jackets such as the Agadir and Torino II provide both waterproofing and breathability, ensuring protection and comfort on long journeys. The matching textile pants, like the Monterey or Santerno, are also designed to perform well in all weather conditions.
Leather Suits for Men and Leather Suits for Women
For sporty riders, BÜSE offers leather suits like the Assen and Mille, available in both one-piece and two-piece versions. These suits are made from premium cowhide leather and come equipped with extensive protection, delivering reliable performance both on the road and on the racetrack. Women benefit from specially tailored cuts that emphasize both comfort and safety.
Motorcycle Boots for Men and Motorcycle Boots for Women
BÜSE motorcycle boots stand out with their practical features and the use of high-quality materials. The B120 Touring boots or Adventure boots are ideal for both sporty riders and long-distance trips. They offer excellent grip through a sturdy sole and protection with reinforced heel and ankle areas.
Motorcycle Gloves for Men and Motorcycle Gloves for Women
BÜSE motorcycle gloves are both robust and comfortable. Depending on the riding style and season, there are various models to choose from. From classic designs to touring-friendly gloves like the Open Road, a wide selection is available in the motorun.de online shop.
From back protectors to kidney belts, BÜSE focuses on protective gear that adds extra safety on the road. These products are designed to enhance comfort without restricting freedom of movement.
Practical travel gear for motorcyclists includes waterproof tail bags and tank bags, providing storage space for long trips and meeting the needs of touring riders.
To protect motorcycles, BÜSE offers special covers suitable for both indoor and outdoor use, shielding the bike from rain, wind, dust, and dirt. The range also includes care products such as chain and helmet cleaners, helping to maintain the longevity of motorcycle parts and helmets.