Thor is the originator of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he began developing T.H.O.R. (Torsten Hallman Original Racewear) riding gear. Thor is a hardcore, grass roots company that is continued proof of what it takes to reach the top and more importantly, how to stay there. It is the only company with over 40 years of experience in the motocross marketplace. Thor combines design and marketing, with superior distribution through Parts Unlimited to reach it's thousands of dealers and consumers. Thor prides itself on key selling features like quality, strength and performance. Thor is more than a brand. It’s a lifestyle.